STAFF at Barry Morrisons are taking part in a "Round the World Cycle Challenge" which will see 112 stores cycle the 24,902 mile circumference of the globe for charity.
The store will pedal its 223 mile challenge portion on a static bike within 48 hours for the Sue Ryder charity organisation on Saturday, August 22 and Sunday, August 23.
A Norwegian theme has been selected for the weekend, with Norwegian food stalls, fancy dress and cake bakes being held to generate donations.
Morrisons aims to raise hundreds of pounds, to contribute towards a collective south West fundraising target that will enable Sue Ryder to establish new community services, family support teams and an online support community.
Store General Manager Andrew Stevens said: “We call on all cycling fanatics to come down to store, cheer on our colleagues on and dig deep into their pockets.
"Together we will raise significant funds for Sue Ryder’s vital community care and support in our area.”
Samantha Steadman, from Sue Ryder, said: “We are very grateful for the support of Morrisons colleagues and customers.
"The money raised will support vital Sue Ryder healthcare services which will make a huge difference to thousands of families at the most difficult time of their lives. It will also enable us to launch a new online support community for the region’s families. "