IT’S here! Peacocks opened their new store in the Vale to customers queuing outside.

Some customers waited 20 minutes to get inside the new Peacocks, which opened at 9am on Thursday, October 12.

Before that, staff came out along with the mayor of Penarth Councillor Melissa Rabaiotti to watch her cut a very sleek silver ribbon and then, after a brief round of applause, the shopping commenced!

Watch the video below of the ribbon cutting as Peacocks opens in Penarth

Barry And District News: Peacocks has arrived in PenarthPeacocks has arrived in Penarth (Image: Newsquest)

One member of the public said it was great to see Peacocks in town and see the vacant M&Co lot filled, while another man said he wanted to go in and check the prices and see how they compared to shops in the area.

Barry And District News: The ribbon was cut by town mayor Melissa RabaiottiThe ribbon was cut by town mayor Melissa Rabaiotti (Image: Newsquest)

Watch the video below and see what Peacocks has to offer in the women's section

Barry And District News: The new look PeacocksThe new look Peacocks (Image: Newsquest)

Then we spoke to two members of staff, Sarah and Chloe, who both travelled all the way from Swansea to get the opportunity to work at Peacocks Penarth.

Sarah said the store looked amazing and staff were really pleased to be in “lovely” Penarth, while Chloe pointed out the range of candles and incense on offer as one of her favourite items in the store.

Barry And District News: A great day for customers and staffA great day for customers and staff (Image: Newsquest)

Barry And District News: The men's section upstairsThe men's section upstairs (Image: Newsquest)

And in answer to the BIG question (what’s in the store?) there’s a lot!

Winter jackets, shoes, bags, casual and smart clothes and ranges for men, women and kids.

Watch the video below and see what's in the mens and kids' wear at Peacocks Penarth

Mayor Rabaiotti said she was thrilled to see people in the store.

“It’s such a boost for the town to have a very well-known company,” said the mayor.

Barry And District News: There's also a kids sectionThere's also a kids section (Image: Newsquest)

When asked what she had her eye on in the new store, she said boots, wanting to add to her fine collection.

The mayor added: “It’s bright, it’s up to date, it’s lovely and we’re just pleased to see it open at last.”

Barry And District News: An impressive range of itemsAn impressive range of items (Image: Newsquest)

Barry And District News: The store located in the old M&CoThe store located in the old M&Co (Image: Newsquest)

Ranges at the new Peacocks are endorsed by celebrity faces including Louise Redknapp and Liverpool football legend Michael Owen.

A spokesperson for Peacocks explained exactly what you'll get from Louise and Michael.

"The Louise Redknapp Edit is a capsule collection of key statement pieces for AW23 from chunky knitwear and check shirts to stylish outerwear that will be sure to take you into the new season in style!," they said.

Barry And District News: Women's clothes endorsed by Louise RedknappWomen's clothes endorsed by Louise Redknapp (Image: Newsquest)

"The Michael Owen collection offers a range of casual menswear staples, from basic t-shirts and polo shirts to great quality knitwear. 

Barry And District News: Peacocks is ready to welcome customers in Penarth!Peacocks is ready to welcome customers in Penarth! (Image: Newsquest)

"For effortlessly stylish pieces, the new Ashley Banjo edit offers a selection of oversized heavyweight t-shirts, sweatshirts, joggers and baseball jackets.

"And it'll all be at a great value prices you’ll love!"

The store is located at 20 Windsor Road, Penarth, CF64 1JH.

What do you think of Peacocks opening in Penarth? Will you go? Are you a fan of their clothes? Good for the town? What shop do you really want to see open in Penarth next? 

Let us know in comments, at our Facebook page, or email