TRADERS in Holton Road, Barry, are leading a drive to spruce up the town’s central retail area.

The business owners and staff are aiming to improve the look of the town’s retail streets and nearby car parks so the street becomes more appealing to residents and visitors.

They hope that by giving the area a long-needed makeover that business will be boosted with more people feeling happy with the shopping environment.

The traders cite vegetation, boards, and worn, old lights that detract from the shopping experience and they are appealing to the Vale council for help.

Holton Road Traders Association chairman, Dave Elliott said: “We want to get rid of the old Christmas lights that are on the buildings; have a small team painting; and make the stores prettier.

“I think we are going to have to talk to the landlords.”

Deputy chairwoman, Rachel Williams added: “We are trying to improve Holton road to ensure customers have a better shopping experience.”

A Vale council spokesman said it was aware of traders’ concerns about car parks and officers were investigating the matter and would take action if appropriate.

He said: “Lights and other items attached to particular buildings are the responsibility of traders or building owners as part of the day to day maintenance of their premises. The Holton Road Traders Association meets regularly with the council’s town centre development officer to explore ways of assisting businesses in the area. “We have also provided grants for frontage renovations so the traders on this part of Holton Road are able to make improvements to the appearance of their premises.

“Since this programme was launched in 2014, five traders have benefitted from such refurbishment. Work on four other buildings is currently taking place and a fifth is due to start shortly.

Further projects are also in the pipeline for the next financial year.”