SWINDON'S very own Oscar winner Maisie Sly is taking to the small screen tonight in the TV ad break to be shown entirely in sign language.

Maisie, from Upper Stratton, is leading the deaf-friendly campaign in a prime advertising slot on ITV during Coronation Street this evening.

It is timed to mark the start of Deaf Awareness Week, which aims to raise awareness of the challenges caused by deafness and hearing loss.

Maisie has already found recognition after acting in the Oscar-winning film The Silent Child.

She will appear alongside her mother, who is also deaf, in an advert for supermarket Aldi.

Around one in six people across the UK suffer hearing loss.

The all-signed advert campaign to has been welcomed by the UK Council on Deafness, which said it promoted “equality and inclusion” for the dea