'Barry Riviera' campaign launched (From Barry And District News)
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'Barry Riviera' campaign launched
8:30am Friday 11th May 2012 in News By Sharon Harris
FIRST RESORT: Barry branded in an effort to boost visitor numbers.
AN ORGANISATION has launched its campaign to promote the town and Island as a 'Barry Riviera'.
The Pride In Barry-initiated promotion promises a place ‘offering sun, sand, sea, surfing and sailing from its three resorts and five beaches’.
The promotion is aimed at boosting tourism in the town, famous for its ‘Gavin and Stacey’ connections, and showing that it offers more than just Barry Island.
The ‘Barry Riviera’ includes the Island, the Knap and Porthkerry visitor attractions, boasting five beaches at Jackson’s Bay, Whitmore Bay, the Old Harbour and Watchtower Bay, Cold Knap, and Porthkerry beach.
The campaign aims to create an internet buzz, featuring a free ‘Barry Riviera’ poster and artwork downloadable from the campaign website.
Public relations company Working Word designed the campaign and social media work to complement the wider marketing of the area’s Heritage Coast by the Vale and Bridgend councils.
Paul Haley, chairman of Pride in Barry, said: "The French and the South West of England have their own ‘Rivieras’. Why not have one here in South Wales, around Barry and its five beaches?
"The campaign captures the irreverent character of Barry people, who pride themselves on not taking themselves too seriously.
"We want potential visitors talking about Barry - creating a buzz on Twitter and the internet - and also ensuring tourists appreciate there is more to Barry than the Island," he added.
"We are very proud of our resort and want to share it with family visitors far and wide, as a great place to visit and to live."
Barry also stars as the setting for BBC TV series Being Human and is the birthplace of Australia's first woman Prime Minister, Julia Gillard.
Pride in Barry, established in 1994, is an association of voluntary organisations, local authorities and others who have combined to increase civic awareness, promote environmental improvement and enhancement, and generate greater pride in the town.
Visit the campaign website at www.prideinbarry.co.uk
