A LOYALTY card scheme to encourage people to shop local and support small businesses in Barry is launching this summer.

Shop Local Barry is a scheme where people can purchase a loyalty card for £1 that will enable them to benefit from discounts and offers from participating businesses.

Shoppers will receive a monthly newsletter informing them of the offers available with their loyalty card that month. Businesses will then promote the Shop Local Barry scheme, and also have their offers and promotions advertised on social media and local newspapers as well as any events that the Shop Local Barry scheme gets involved with.

A spokeswoman for Shop Local Barry said: “With the growing power of large corporations it is important that we support local businesses and encourage people to shop locally.

"There has been a lot of emphasis put on shopping locally with a number of schemes popping up across the UK, but having a scheme designed for Barry will be really beneficial to the town.”

Shop Local Barry is still in its very early stages and due to launch late summer.

They are currently looking for more businesses to get involved with the scheme and are encouraging businesses and shoppers to register their details on the website www.shoplocalbarry.co.uk, or email offers@shoplocalbarry.co.uk for more details.