Lloyds Bank rebranded at launch event
2:32pm Monday 23rd September 2013 in News
LLOYDS Bank celebrated rebranding itself separately from TSB with a launch event at its Barry branch this morning.
The launch, attended by a black horse representing the bank's logo, was celebrated by Vale of Glamorgan Mayor Cllr Margaret Wilkinson cutting a ribbon outside the Holton Road branch.
It is hoped that the launch will “revitalise” the high street bank, which is already the UK’s leading retail and commercial bank and serves a network of 1,300 branches throughout England and Wales.
It comes after Lloyds Banking Group announced the creation of two banks, Lloyds Bank and TSB, earlier this month.
Owen Woodley, Managing Director of Lloyds Bank Retail, said: “Today’s announcement marks another milestone in Lloyds Bank’s history. The revitalisation of the brand is an exciting time for the bank but also for our customers. We are committed to going even further to support our customers with the things that really matter in life. The revitalisation reinforces our commitment to better serve our customers as well as delivering on our promise of helping Britain prosper.”
As part of the change, customers of both Lloyds Bank and TSB are able to use both branded banks for their everyday banking needs for some time to come to help them adapt to the changes. This means that a TSB customer will have access to everyday banking services through a Lloyds Bank branch and vice versa.
During this period, customers can carry out the majority of transactions in branch, irrespective of brand, receiving the same level of service and efficiency as they would receive from their own branch and bank
Representatives from the charity Dreams & Wishes also attended the launch, with money raised from a raffle for a hamper going towards the charity.
Tony Curtis MBE, chairman of the charity that grants wishes to seriously ill children, said that the fundraising at the launch would benefit the charity.
“We are all volunteers so this will make a huge difference to the children,” he said.
Vale Mayor Margaret Wilkinson, who has chosen Dreams & Wishes as one of her charities for the year, praised the work of the charity and said she was delighted that Lloyds Bank decided to select it as one of their charities.
She added that she would be holding a fundraiser in aid of the charity later this year.
“We are having a Christmas party for Dreams & Wishes at Fonmon Castle on December 12,” she said.
“Father Christmas will be there giving out presents too.”
Vale MP Alun Cairns also attended the event and said it felt like he was “coming home” as his first job was at Lloyds Bank as an 18 year old.
“I worked in the branch in Neath for three years before then covering south Wales, where Barry was one of my areas,” he said.
“It’s great to see some of the older staff still working here, with some of the retired staff returning here today.”
For more information about the bank go to www.tsb.co.uk