Welsh business opens electronic cigarette shop in Barry
4:14pm Tuesday 17th September 2013 in News
A WELSH business selling electronic cigarettes has bucked the trend of shops struggling on the High Street by opening an outlet in Barry.
James Dunworth, co-founder of ECigaretteDirect.co.uk, has moved from selling electronic cigarettes online to being based in High Streets across Wales.
‘The Smoker's Angel’ was launched on Holton Road two weeks ago, while there have also been shops opened in Swansea, Llanelli, Neath and Carmarthen, with plans to open three more in the coming weeks.
ECigaretteDirect.co.uk already employs 24 people and is hoping to further expand across Wales.
“The main reason for opening shops on the High Street rather than online is that there are lots more things we can do in shops, like show the feel and taste of the product,” said ECigaretteDirect.co.uk co-founder James Dunworth.
“You can get a lot more from a shop rather than just clicking a picture on a website, no matter how much information you put on a website.”
He added: “We have quite a variety of products with different tastes and strengths.
“Also when we speak to a customer we ask them what they usually smoke and can make an educated guess about what would be best for them.”
He added that one of the reasons why many High Streets were struggling was due to local rates being excessive and that he believed more should be done to encourage the spread of pop-up shops, offer short term leases and stop competing stalls who do not pay rates or utility bills from opening directly outside shops.
He added that there had been a boom in the popularity of electronic cigarettes in the last 18 months as they were a healthy alternative to people attempting to quit smoking, with one of the main reasons being that they didn’t contain harmful chemicals and carcinogens.
He said that a Food and Drug Administration (FDA) study showed that electronic cigarettes detected 8.2ng/g traces of nitrosamines in their ingredients, which is equal to one billionth of a gram, while normal cigarettes contained levels of nitrosamines of 11,190 parts per billion. Nicotine patches weigh in at 8 parts per billion.