Dragon's Den entreprenuer tells Barry counterpart his sauce is the business! (From Barry And District News)
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Dragon's Den entreprenuer tells Barry counterpart his sauce is the business!
3:00pm Monday 29th October 2012 in News By Sharon Harris
EVERY LITTLE HELPS: Three-year-old Zeb takes care of his dad's sauce business and his inheritance!
ONE of Dragon' s Den's most successful entrepreneurs has told his Barry counterpart that his sauces are just the business!
Reggae Reggae sauce guru Levi Roots, who sourced backing from Dragons Peter Jones and Richard Farley in a past series of the popular BBC show, described former Royal Navy submariner Simon Llewellyn's award-winning Hot Diggidy Dog sauces as "the bomb".
Selfridges, Asda and Tesco have clamoured to stock the 41-year-old dad-of-one's product on their shelves with Tesco first up, throughout Wales, to ply the latest creation - Zeblaa - to its sauce-loving customers.
The gently spiced smoky tomato table and cooking sauce, designed to appeal to families and housed in squeezy bottles, took its name from Simon's son Zeb and "Gavlaa" from Barry-based comedy Gavin and Stacey.
Chilli loving Simon said: "We've been working on numerous flavour combinations for over a year now.
"The smoky flavour in Zeblaa was a clear winner in our taste trials.
"Levi Roots tweeted me saying 'Love them sauces they are the bomb!' so we are really excited to see what the buying public make of it."
Simon added: "The name is a little unusual, but we never seem to stick to conformity.
"It's inspired by my son, Zeb, who loves our hot pepper sauces and tomato sauce.
"So the product is named after him."
