Archive - Friday, 26 October 2001


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Is Barry waterfront able to follow Bay?

BARRY Waterfront could get some real inspiration from a leisure complex right on its own doorstep.

Cardiff Bay is one of the most vibrant developments in Europe, and there's no reason why Barry cannot follow suit.

And there is something else very special about the businesses that make up the wonderful experience of Cardiff Bay, and that's the co-operation between the owners and managers.

The Cardiff Bay business owners realised there is strength in numbers, and formed an exciting alliance, called the Waterfront Partnership. The Waterfront Partnership began in 1997 with just eight members.

There are now 20 members who meet regularly to discuss ideas for the good and future development of the Bay. Members include the massive Atlantic Wharf Leisure Village, Craft in the Bay and the religious Lightship 2000, a floating Christian Centre sponsored by the churches of Cardiff.

The Reverend Michael Rees, Chair of the Waterfront Partnership, said: "We came together to support each other and to make sure visitors to the Bay get the best we can give."

Simon Pullen, Centre Manager for the Atlantic Wharf Leisure Village added: "The village has so much to offer people from Cardiff and the Vale of Glamorgan. But teaming up with the rest of the Bay is good for everyone. If we can give people the information they need, we will prosper, and our visitors will have a better time than ever."

After the success of this year's RNLI Centenary Celebrations, the Waterfront in Barry could have given Cardiff a run for its money. But the Partnership makes sure that events like the one held in Barry happen annually in Cardiff. Throughout the year, events and activities bring thousands of people to the Bay.

In the past 12 months, there have been musical events and concerts, including a Red Dragon Radio Roadshow, featuring pop group Phats and Small, fireworks, festivals and celebrations of all kinds that have attracted more than 800,000 visitors. And because there is an experience for all ages and tastes, the Waterfront is on to a real winner.

By combining their own levels of expertise, each member can be sure that they are making their own contribution, and that their opinions are listened to. By working together, they come up with fresh ideas that help draw more people into the Waterfront. This not only ensures the attraction and popularity of the Bay's attractions and regular features, but makes sure their businesses have a constant flow of custom.

One of the Bay's main features is St David's Hotel and Spa. Boasting a guest list that includes Robbie Williams, the hotel is real evidence that Cardiff Bay is one of Europe's most exciting waterfront developments. The weight of the Waterfront Partnership helps them to make changes beneficial to all. Instead of one lonely voice trying to make a difference, the Partnership is a force to be reckoned with.

Reverend Rees of Redlands Road, Penarth added: "We are even in discussions with Valley Lines railway to bring visitors into the heart of Cardiff Bay.

"Our partnership helps strengthen our position in the business community. We can be heard more clearly when there are more of us singing the same song."

In the past six months, the Waterfront Partners have worked to start a new marketing venture reflecting their progressive vision.

"This has taken form in a newly-published leaflet, called the 'Cardiff Bay Attraction Trail'.

The free information sheet folds out into an A3 poster-style map of all the attractions, highlights, and even a funky map of the area. It gives brief details on many things, like the Coal Exchange, one of Wales' most versatile and prestigious venues, which has already hosted a multitude of famous names.

There is also the Norwegian Church, rebuilt as a cultural centre. According to one business, the only way to see the Bay is on board one of their Waterbuses. And for the children, there is so much to do, not least the famous Techniquest, with over 150 hands-on puzzles and exhibits. Most importantly, it has all the telephone numbers visitors need in an "At A Glance' information panel. And it can be found in any business in Cardiff Bay.

For more information, telephone the Cardiff Bay Visitors Centre on 029 2046 3833, open from May to December.